ASM All Sports Media closes 2025 with 1,333 training sessions under the APF University label
ASM All Sports Media closes 2025 with 1,333 training sessions under the APF University label
Madrid, 2025 — ASM All Sports Media, under the APF University label, presents the annual review of its training activity for 2025, consolidating an academic agenda aimed at professionalizing the sector and strengthening competencies applied to sport and digital environments.
Throughout the year, a total of 1,333 training sessions were delivered, with 400 enrolled students, through an offering structured into 12 courses, 6 masterclasses, and 4 clinics. This overview reflects consistent planning and steady execution, combining comprehensive learning pathways with intensive, hands-on experiences that supported continuity of learning and access to specialized content.
The training delivered in 2025 strategically focused on sports talent as the backbone of knowledge and practical intervention. Within this framework, APF University promoted content designed to better understand and enhance the processes of athlete identification, projection, and support, connecting methodological approaches with sports management and real-world application.
Among the main training areas, courses on talent identification and management, youth sport methodology, and talent development stood out, consolidating an academic track aimed at coaches, educators, and professionals linked to academies, schools, clubs, and sports institutions. This approach enabled the transfer of practical tools and criteria to strengthen grassroots programs, improve intervention, and raise standards of work with young athletes.
Regarding the funding lines that supported the program, in 2025 progress was made through collaboration schemes that enabled the implementation and reach of the annual plan. In this context, ASM All Sports Media and APF University worked closely with the Government of El Salvador and INDES (National Sports Institute of El Salvador), coordinating efforts to support the delivery of training sessions and strengthen educational processes focused on sports talent development in the country.
With this year-end milestone, ASM All Sports Media and APF University reaffirm their commitment to training based on up-to-date content and methodologies applicable in practice. The institutional purpose remains clear: to continue promoting learning experiences that contribute to talent development, improve teaching processes, and professionalize the sports ecosystem.
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